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Webinars

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017
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Citation

Hickey, K. (2017a, December 29). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-


Webinars

How does MRX marketing measure up?

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight...

Catalogue: Webinars 2017
Author: Lucy Davison
November 7, 2017
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Citation

Davison, L. (2017a, November 07). How does MRX marketing measure up?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-does-mrx-marketing-measure-up-